Department of Marketing and Management

Kautz Gyula Faculty of Economics

                                         Department of Marketing and Management

Head of department:

  Dr. László Józsa

Position:

  University professor

Contact information:

Telephone: +36 96 503 487

E-mail: jozsal@sze.hu

Homepage: http://mmt.sze.hu

Research profile:

Marketing

-          Non-profit marketing and management

-          Marketing Information, Decision Support and Control Systems

-          Marketing Strategy

-          Media Idea and Economy

-          Online Marketing

-          Direct Marketing Methods

-          Designing Integrated Marketing Communication and its Tools Used in the Process

-          Corporate Information System

-          Non-profit and SME's Marketing

-          Marketing Research

-          Environment and Market Analysis

-          Marketing of Public Relations

-          Service Marketing

-          Consumption Theory and Consumer Behaviour

-          International Marketing

-          International and Intercultural Marketing

-          Product and Price Policies

-          B2B Marketing

-          Marketing Management

 

Management

-          Project Management

-          Knowledge Management

-          Management of Public Organizations

-          Introduction to Public Service Communication

-          Organizational Behaviour

-          Strategic Management

-          Advanced Strategic Management

-          Business Economics

-          Production Management

-          Business Planning

-          Economy of Trade

-          Production Management

-          Production and Service Management

-          Management of Value Added Production and Logistics

-          Human Resources Management

-          Service Management

 

Communication

-          PR

-          Integrated Marketing Communication

-          Marketing Communication

Applied Methods / Special tools:

-          Database building, handling and analysing (Excel, SPSS)

-          Market research methods

-          Education and research methodology

-          Brainstorming

-          Workshop leading, organising and planning

-          Input-output analysis

-          Designing and analysing of questionnaires

-          Internet Research

-          Organising and analysing focus groups

-          Interviewing

-          Computer simulations

-          Study trips

-          Conferences organised in Hungary and abroad (Europe, Asia, Australia, New-Zeeland, South America, USA)

services

-          Qualitative and quantitative research

-          Market research

-          Workshop leading, organising and planning

-          Database building, handling and analysing (Excel, SPSS)

-          Input-output analysis

-          Designing and analysing of questionnaires

-          Internet Research

-          Organising and analysing focus groups

-          Interviewing

-          Computer simulations

references

 

Research projects:

 

1. CURE

Research by Kautz Gyula Faculty of Economics

Type: EU FP6

Project topic: Corporate Culture and its Regional Embeddedness

Tasks, performed by the Department: carrying out, documenting and analysing interviews of corporate leaders. Participating in international workshops.

Participants of  the project: Konczosné Dr. Szombathelyi Márta

 

2. TAMOP-4.2.1-08/1-2008-0005

Principal: SZE Knowledge-Management Centre

Project: Survey the Demand of Corporations for Services of Széchenyi University (project modul)

Tasks, performed by the Department: interviews with corporate leaders, research and analysis of  questionnaires

Participants of  the project: Dr. Ercsey Ida, Lőre Vendel, Németh Szilárd, Sólyom Andrea

 

Contract research:

 

Satisfaction research through phone

Program leader: Dr. habil. CSc. Józsa László

Principal: Metro Trade Ltd, Hungary

Project: Analysing complaint handling routine of food producers and distributors

Participants of the project: Dr. Ercsey, Ida, Dr. Keller, Veronika

 

Keywords:

marketing, management, non- profit marketing and management, communication, public relations, marketing and management methods, marketing strategy, B2B marketing, analysis, research, service marketing and management

Vállalati

Események

Levelezős konzultációs hétvége 2017. november 24. - 2017. november 25.
Szenátusi ülés 2017. november 27. 14:00 - 16:00

Kiadványaink

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