Department of Marketing and Management

Kautz Gyula Faculty of Economics

                                         Department of Marketing and Management

Head of department:

  Dr. László Józsa

Position:

  University professor

Contact information:

Telephone: +36 96 503 487

E-mail: jozsal@sze.hu

Homepage: http://mmt.sze.hu

Research profile:

Marketing

-          Non-profit marketing and management

-          Marketing Information, Decision Support and Control Systems

-          Marketing Strategy

-          Media Idea and Economy

-          Online Marketing

-          Direct Marketing Methods

-          Designing Integrated Marketing Communication and its Tools Used in the Process

-          Corporate Information System

-          Non-profit and SME's Marketing

-          Marketing Research

-          Environment and Market Analysis

-          Marketing of Public Relations

-          Service Marketing

-          Consumption Theory and Consumer Behaviour

-          International Marketing

-          International and Intercultural Marketing

-          Product and Price Policies

-          B2B Marketing

-          Marketing Management

 

Management

-          Project Management

-          Knowledge Management

-          Management of Public Organizations

-          Introduction to Public Service Communication

-          Organizational Behaviour

-          Strategic Management

-          Advanced Strategic Management

-          Business Economics

-          Production Management

-          Business Planning

-          Economy of Trade

-          Production Management

-          Production and Service Management

-          Management of Value Added Production and Logistics

-          Human Resources Management

-          Service Management

 

Communication

-          PR

-          Integrated Marketing Communication

-          Marketing Communication

Applied Methods / Special tools:

-          Database building, handling and analysing (Excel, SPSS)

-          Market research methods

-          Education and research methodology

-          Brainstorming

-          Workshop leading, organising and planning

-          Input-output analysis

-          Designing and analysing of questionnaires

-          Internet Research

-          Organising and analysing focus groups

-          Interviewing

-          Computer simulations

-          Study trips

-          Conferences organised in Hungary and abroad (Europe, Asia, Australia, New-Zeeland, South America, USA)

services

-          Qualitative and quantitative research

-          Market research

-          Workshop leading, organising and planning

-          Database building, handling and analysing (Excel, SPSS)

-          Input-output analysis

-          Designing and analysing of questionnaires

-          Internet Research

-          Organising and analysing focus groups

-          Interviewing

-          Computer simulations

references

 

Research projects:

 

1. CURE

Research by Kautz Gyula Faculty of Economics

Type: EU FP6

Project topic: Corporate Culture and its Regional Embeddedness

Tasks, performed by the Department: carrying out, documenting and analysing interviews of corporate leaders. Participating in international workshops.

Participants of  the project: Konczosné Dr. Szombathelyi Márta

 

2. TAMOP-4.2.1-08/1-2008-0005

Principal: SZE Knowledge-Management Centre

Project: Survey the Demand of Corporations for Services of Széchenyi University (project modul)

Tasks, performed by the Department: interviews with corporate leaders, research and analysis of  questionnaires

Participants of  the project: Dr. Ercsey Ida, Lőre Vendel, Németh Szilárd, Sólyom Andrea

 

Contract research:

 

Satisfaction research through phone

Program leader: Dr. habil. CSc. Józsa László

Principal: Metro Trade Ltd, Hungary

Project: Analysing complaint handling routine of food producers and distributors

Participants of the project: Dr. Ercsey, Ida, Dr. Keller, Veronika

 

Keywords:

marketing, management, non- profit marketing and management, communication, public relations, marketing and management methods, marketing strategy, B2B marketing, analysis, research, service marketing and management

Vállalati

Események

ELTE Bartók Béla Énekkarának koncertje 2018. május 25. 19:00 - 20:00
Szenátusi ülés 2018. május 28. 14:00 - 16:00
Nyugdíjas Egyetem Diplomaátadó 2018. június 7. 10:00 - 12:00

Kiadványaink

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